There’s no real mystery about what consumers want when they visit an online retailer’s site. They want easy, engaging, informative experiences when they’re making buying decisions. The issue is, how do retailers deliver what their customers want quickly and efficiently?
The meteoric rise of Gen AI is proving to be a powerful tool in helping retailers give people what they want, cheaply, dynamically and at a scale never before possible. During this session, attendees will learn:
- The implications and benefits of Gen AI;
- How easily a retail tech stack can evolve to fit Gen AI; and
- The many ways automation can enhance the customer experience while streamlining processes.
At session’s end we’ll share a simple ROI calculation that demonstrates what a great value-add Gen AI and automation can be.