For the fifth year, Salesforce surveyed shoppers and retailers to understand how technology is changing the way we browse, buy and participate in commerce. The end product is a robust report that offers brands and retailers a guidepost for adapting their 2024 strategies to new consumer needs, behaviors and expectations and to keep pace with their retail peers.
For this session, we’re digging deep into the data to understand how U.S. consumers specifically are behaving, and how US retailers are reacting. Register to get exclusive insights on:
- How digital tools are changing (and elevating) physical experiences;
- How data can be used to drive customer engagement;
- The impact of service on shopper loyalty; and
- The intersection of loyalty programs and shopper data.
This session is brought to you by: