2023 online holiday sales are expected to reach $1.19 trillion globally, which is essentially flat year over year, according to Salesforce data. Now more than ever, retailers will need to understand the dynamics that are driving these results and adapt their strategies to meet new consumer needs and expectations.
During this webinar, Caila Schwartz of Salesforce will provide detailed data and analysis into the factors impacting holiday retail results, as well as the key actions retailers can take to set themselves up for success. Register for this session to learn:
- Which back-to-school shopping trends and behaviors will have staying power through the holiday season;
- How consumer confidence in the economy and their own financial situations will dictate their shopping behaviors; and
- How the elongation of the holiday season, influenced by Amazon Prime Day, will influence marketing and promotional calendars.
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