The Next Gen DTC (Direct-to-Consumer) team is an influential force within PepsiCo’s Strategy & Transformation Center. Their primary objective is to establish direct connections with consumers, fostering exceptional experiences with PepsiCo brands through groundbreaking ideas, cutting-edge technology, and strategic partnerships.
In this engaging presentation from the 2023 Retail Innovation Conference & Expo, PepsiCo showcased its forward-thinking approach to web3 technology and its seamless integration into its extensive portfolio of brands. This presentation goes beyond providing an overview and delves into PepsiCo’s notable achievements, invaluable experiences, thoughtful considerations, and proven best practices.
This session will provide:
- Valuable insights on how PepsiCo effectively on-boards its brands into the next generation of the internet and technology; and
- Best practices for how to create a more connected and engaging future.
