Tech, media, and retail are all converging. New media formats are enabling new stories and new channels are encouraging novel customer behaviors. So, what enables successful creative partnerships between tech and retail partners? How can brands approach innovation?
At the 2023 Retail Innovation Conference & Expo, executives from Coach and NYCAP3D discussed how to create innovative experiences with new technologies.
After this session, you’ll be able to:
- Understand the value of test and learn in retail for better brand positioning;
- Learn how to scale good creative and experience through new technologies; and
- Explore better practices for finding substance in the metaverse.