Online Growth Strategies for 2023: Choosing the Right Path to Commerce Expansion
As digital channels play a more influential role in consumer behaviors, brands need to determine which channels they’ll invest in to maximize growth potential. One question that rises to the top for many companies is: “Should I invest in marketplaces or a branded Ecommerce experience?” During this webinar, retail experts will attempt to dissect this […]
Reduce Fast-Rising Omnichannel Complexity with Advanced Order Management Systems
Once-linear shopper journeys have become increasingly complex even as consumers have come to expect a simple, streamlined process no matter which channel they shop, what they buy or how their orders are fulfilled. This combination — rising expectations on the customer-facing side and multiple touch points, fulfillment options and tax obligations on the backend — […]
How to Connect With Consumers Along the New Path to Purchase
Consumer behavior has rapidly shifted over the last year. And, after quickly adapting to chaotic change, brands and retailers now must forge new paths to create effective and profitable consumer connections in a more complex landscape. In this session, ChannelAdvisor Senior Product Marketing Manager Greg Ives and Product Marketing Manager Bradley Hearn will discuss the […]
Maximizing Brand Value in Today’s Visual Economy
Engaging with customers in today’s digital world is impossible without rich visuals, which are no longer just part of the story but are the story itself. The brands that will thrive are those dedicated to delivering visual experiences across all touch points in the customer journey. Join us to learn how to: Use existing images, […]
Why Effective Management of Visual Media is a Must for ECommerce
Visual media has long been an important component in compelling ecommerce experiences, and its importance has only increased since the COVID-19 pandemic. Research has shown nearly 75% of mobile users would abandon a site after waiting just five seconds for it to load (SOASTA). “Heavy” photos and videos can drag down web performance resulting in […]
Redefining Product Discovery: Improve Your Entire Customer Journey
Online shoppers can easily use the search bar for the most direct route to their desired product. But what if they don’t know exactly what they’re looking for? Cutting-edge retailers are using intent data and the latest AI-powered tools to upgrade their discovery capabilities and successfully match shoppers’ needs in the moment—from discovery to purchase […]
Fraud is on the Rise: How Retailers Can Limit Their Risks
The rise in ecommerce generated by COVID has been accompanied by increases in the types and volume of online fraud. And while every ecommerce retailer has, at some point, had to deal with fraudulent credit card orders on their website, there are steps retailers can take to prevent fraudulent transactions or minimize their impact if […]
Buy Now, Pay Later: How Millennials & Gen Z Want to Shop
Today’s retailers face an array of challenges to meet the needs of the new digital consumer, accelerated by the pandemic and the events of the last year. Many have turned to payments partners to attract new customers, increase conversions and drive loyalty, adopting solutions like buy now, pay later to make flexible spending part of […]
The End of Black Friday as We Know It: How Ecommerce Retailers Can Plan for the Unplannable
The hottest Instagram influencer shows off her new shoes and BAM! the brand’s site traffic spikes — without warning. While every retailer prepares for Black Friday and the holiday selling season, it’s the “un-Black Friday” sales — those that happen unexpectedly or as the result of a killer promotion — that can make or break […]