The CTV Proof is in the Pudding: How to Use Keywords to Engage High-Intent Shoppers
Keywords are the key to success for many advertisers. But a new platform has entered the conversation and it’s changing the way we think about keyword-based targeting: Connected TV (CTV). And savvy performance marketers can now intentionally use keywords to find their high-intent audiences there. Need to see it to believe it? These case studies […]
Don’t Settle for Awareness: How Retail Brands Can Drive Performance with Connected TV
Retail marketers don’t need help raising awareness on TV — it’s just what comes naturally. To put it in Texas Hold ’Em terms, awareness is table stakes, but modern TV advertising has an ace up its sleeve — connected TV. CTV makes driving performance possible on the biggest screens your audiences watch. This session will […]
The Future of Discovery: SEO, PPC and Social Search
Thanks to the powers of digital, we are surrounded by commerce. Consumers are now turning to social media plus retailers and marketplaces across the commerce ecosystem to discover new brands and products, but the question is: have you evolved your strategies to get found? During this engaging panel session, moderated by our very own Nicole […]
‘Tis the Season for Holiday Creative: Actionable Insights, Trends and Examples for Campaign Readiness
Why guess when you can know exactly what is and isn’t working in your holiday ads? Put a bow on your creative with a data-driven strategy this Holiday season. VidMob is teaming up with Forrester for a Holiday webinar to share with you the latest social consumer trends and how to build out effective ad […]
Resiliency Through CTV: Why The Retail Revolution Will Be Televised
If you’re reading this, congrats: you made it to 2023. That’s no small feat for retail brands in an uncertain economic climate. But while that’s something to celebrate, more challenges are on the horizon. Ripple effects from the supply-chain crises, fickle consumer sentiment, and—oh yeah—consumption behavior that continues to evolve after being rocked by a […]