Finding Needles in a Haystack: 5 Ways to Focus and Align on Optimizing Digital Experiences
The last year has brought a whole new meaning to the idea of digital-first retail — and consumers have lofty expectations to match. This season more than ever, convenience, ease and personalization are driving shopping behaviors. Failing to optimize your website or mobile app can have serious consequences for your brand — and your bottom […]
Next Gen Connections – Onboarding Brands into Web3
The Next Gen DTC (Direct-to-Consumer) team is an influential force within PepsiCo’s Strategy & Transformation Center. Their primary objective is to establish direct connections with consumers, fostering exceptional experiences with PepsiCo brands through groundbreaking ideas, cutting-edge technology, and strategic partnerships. In this engaging presentation from the 2023 Retail Innovation Conference & Expo, PepsiCo showcased its […]
10 Quick Wins to Boost Holiday Ecommerce Results
If the 2021 holiday season taught retailers anything, it’s that they need to offer online customer care, product details, inventory insights, services and experiences that compare to their in-store counterparts. As you prepare for another competitive Q4, now is the time to ensure your personalization strategies are up to par. Register for this webinar to […]