Preparing for the Evolution of Omnichannel: How to Build a Unified Commerce Culture
Retail leaders know that when it comes to creating meaningful change, implementing cutting-edge technology is no longer enough. The entire organization, especially IT, Marketing and Operations, must align on a centralized mission, and all functions must follow specific actions that bring everyone closer to their goals, especially if the ultimate goal is to implement a […]
‘Tis the Season for Holiday Creative: Actionable Insights, Trends and Examples for Campaign Readiness
Why guess when you can know exactly what is and isn’t working in your holiday ads? Put a bow on your creative with a data-driven strategy this Holiday season. VidMob is teaming up with Forrester for a Holiday webinar to share with you the latest social consumer trends and how to build out effective ad […]
5 Ways to Unlock Location in Your Enterprise Data
The traditional playbook for retail growth is being rewritten. While this may feel overwhelming, it actually presents new and exciting opportunities for your business to evolve. You already have a wealth of insights sitting in your existing systems. You just need the right tools and processes to harness them effectively. But that’s also what makes […]
How UGC and Content Personalization Can Boost Ecommerce Profitability
Data from IBM’s U.S. Retail Index suggests that the COVID-19 pandemic accelerated the shift from physical to digital commerce by nearly five years. As shoppers increasingly turn to digital channels, the personalization of web content is more important than ever for businesses to gain – and maintain – their competitive advantage. During this session, you’ll […]
Omnichannel Strategies for the New Normal: Scaling Up to Exceed Customer Demands
The retail industry is constantly changing, and COVID-19 has made an omnichannel strategy table stakes for nearly all businesses. Going forward, you will need to scale up services you introduced “on the fly” during the pandemic, making them efficient, profitable parts of the customer experience. During this session, we’ll explain how a great omnichannel strategy […]
Beyond the Return Policy: Innovative Strategies to Decrease Return Receipts and Increase Revenue
In 2023, the U.S. retail industry witnessed a staggering $743 billion in merchandise returns, constituting nearly 15% of total sales. Not only do returns have a financial impact, but they also affect the customer experience and the environment. While some businesses have begun implementing strict returns policies, data has shown that these efforts can actually […]
The Evolution of Online Consumer Behavior: 2023 Consumer Behavior Survey Results
The evolution of online consumer behavior continues to drive change across the ecommerce industry. ChannelAdvisor and Dynata have conducted periodic global surveys since the start of the pandemic to better understand evolving consumer mindsets, how they shape the direction of the industry and how they inform the strategies of successful brands and retailers. Thanks to […]
How Composable Commerce is Playing a Key Role in SiteOne’s Digital Transformation
The pace of change in retail, always swift, accelerated to a blur over the past several years — and shows little sign of slowing down. In areas from supply chain to customer touch points, retailers have come to prize tech stacks that maximize flexibility and agility. The composable commerce development approach, which involves “composing” best-of-breed […]
The Evolution of Online Consumer Behavior: 2022 Consumer Behavior Survey Results
The evolution of online consumer behavior continues to drive change across the ecommerce industry. ChannelAdvisor and Dynata have conducted periodic global surveys since the start of the pandemic to better understand evolving consumer mindsets, how they shape the direction of the industry, and how they inform the strategies of successful brands and retailers. Thanks to […]
Leveraging Online Communities to Achieve Commerce Goals
Today’s consumers, especially those that hail from younger generations, are increasingly seeking an authentic connection with the brands they support, giving rise to a new dynamic in the world of online shopping – “community commerce.” Online ecosystems and groups that cater to like-minded individuals can become powerful engines for connecting retailers and brands with highly […]