On average, omnichannel consumers spend 2x what the traditional single channel customer spends, annually. Omnichannel retail is table stakes but prioritizing the 64 (and growing) journeys a retailer can offer requires a pivot to customer, shifting the business model to put customer at the center of every business decision and process.
In this session attendees will learn:
Attendees will walk away with insights on the positive revenue impact of a well-delivered and clearly understood omnichannel journey versus poorly executed journeys and their negative impact on customer satisfaction. The session also will reveal the long-term negative impact of creating non-sustainable integrations and business practices.
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