From Preaching to Practice: How to Harness the Power of Composable Commerce

Analysts and industry experts have been preaching about composable, headless, and, more recently, MACH and digital experience composition (DXC) for the past decade. But what does this mean for brands and retailers when they actually want to implement them within their ecommerce environments? During this webinar, you will learn:

Avoid the Holiday Blues with a Nimble Ad Solution: Connected TV

Q4: It’s the most wonderful — and stressful — time of the year. Sprinkle in the economic uncertainty and the holidays can seem a little less merry. With so many factors out of your control, Connected TV (CTV) can provide a flexible solution that makes it easy to adjust your marketing strategy throughout the season. […]

Exploring Omnichannel Retail Maturity

Omnichannel retail started with the primary goal to deliver the product to the consumer in any way possible, no matter the cost. Retailers must provide increasingly seamless experiences in a way that significantly drives profitability across channels. To keep up with the changing market, retailers used duct tape or acquired bolt-on solutions atop legacy systems […]

Connecting to Your Ideal Customer: Laser-Focus on Convenience

Prioritizing convenience, consistency and connection throughout the shopper journey should be the guiding principle of every retailer’s marketing strategy. But given resource limitations, you may feel overwhelmed by this mandate. The solution? Start by connecting with your ideal customers. In this fireside chat-style session, we’ll break down the elements of the customer journey, and highlight […]

Marketing Agility: The Secret to a Frictionless Shopper Experience

Retailers’ success in 2023 will be determined by their ability to pivot quickly. Perhaps the only certainty this year is uncertainty — but according to Gartner, “Uncertainty carries as much opportunity as it does risk.” So as economic conditions continue to shift, shopper expectations evolve and regulations around third-party cookies change, retailers should seize the […]

Making the Third-Party Marketplace Model Work for You

Retailers of all sizes and shapes are investigating how to make the marketplace model work for their business. Most are past the point of understanding how it works and are now focused on how to make it work for them and what’s required in the process. During this session, industry insiders from Capgemini and Marketplacer […]

Is Your Post-Purchase Process Enough in 2022?

The most emotional part of the customer journey – the one after you click “buy,” offers vital opportunities for enhancing customer loyalty, paving the way for those all-important repeat purchases. This session will inspire you to challenge standard post-purchase approaches with trends, insights and opportunities from hot-off-the-press research featuring 200 top retailers. Key takeaways will […]

From Cash to Contactless: Delivering a Connected Retail Experience

With up to 96% of consumers saying they intend to continue using contactless payments post-pandemic, retailers need to be ready to support the shift to mobile and contactless payment in-store and instant one-click checkout online. Retailers’ ultimate goal will be to balance the experience customers expect while providing the convenience and innovation they need. During […]

Harnessing In-Store Shopper Data to Improve Experience and Engagement

As the world emerges from the pandemic and stores continue to reopen, you are tasked with reconfiguring the in-store experience to meet changing consumer needs and behaviors. During this session, we’ll focus on five key customer experience challenges that can be optimized with more precise data analytics. You’ll learn how anonymous shopper analytics can help […]

Turning Conversations into Conversions: Drive More Revenue and Boost Efficiency with AI-Powered Chatbots

Now that ChatGPT has entered the conversation, retailers are thinking about how AI-powered technology can support their own operations to boost efficiency and provide better customer experiences. AI gives businesses deeper insights on their customers, which supports more personalized conversations and ultimately drives revenue and brand loyalty. Join this webinar to learn how AI-powered chatbots […]