Expert Perspectives on the New Dynamics Driving Holiday 2024
Economic uncertainty is coloring consumers’ shopping behaviors, a trend that will only intensify as we move into the make-or-break Q4. In our latest Retail Trends & Predictions Report, 12 industry analysts and experts provided their insights and analysis on what will drive the holiday shopping season. Now the RTP editorial team will explore:
The CTV Proof is in the Pudding: How to Use Keywords to Engage High-Intent Shoppers
Keywords are the key to success for many advertisers. But a new platform has entered the conversation and it’s changing the way we think about keyword-based targeting: Connected TV (CTV). And savvy performance marketers can now intentionally use keywords to find their high-intent audiences there. Need to see it to believe it? These case studies […]
The Evolution of Store Spaces: Embracing Creativity, Culture and Community
Leading-edge brands have realized that stores are not simply “boxes” where consumers can find products quickly and easily. Rather, stores have the power to be immersive and tactile destinations where communities can gather, connect and have a shared commerce experience. But which brands are leading in store innovation? And how can others in the industry […]
Inside Holiday 2023: Top Trends Influencing Consumer Shopping Behaviors & Expectations
2023 online holiday sales are expected to reach $1.19 trillion globally, which is essentially flat year over year, according to Salesforce data. Now more than ever, retailers will need to understand the dynamics that are driving these results and adapt their strategies to meet new consumer needs and expectations. During this webinar, Caila Schwartz of […]
From Preaching to Practice: How to Harness the Power of Composable Commerce
Analysts and industry experts have been preaching about composable, headless, and, more recently, MACH and digital experience composition (DXC) for the past decade. But what does this mean for brands and retailers when they actually want to implement them within their ecommerce environments? During this webinar, you will learn:
Avoid the Holiday Blues with a Nimble Ad Solution: Connected TV
Q4: It’s the most wonderful — and stressful — time of the year. Sprinkle in the economic uncertainty and the holidays can seem a little less merry. With so many factors out of your control, Connected TV (CTV) can provide a flexible solution that makes it easy to adjust your marketing strategy throughout the season. […]
Exploring Omnichannel Retail Maturity
Omnichannel retail started with the primary goal to deliver the product to the consumer in any way possible, no matter the cost. Retailers must provide increasingly seamless experiences in a way that significantly drives profitability across channels. To keep up with the changing market, retailers used duct tape or acquired bolt-on solutions atop legacy systems […]
Connecting to Your Ideal Customer: Laser-Focus on Convenience
Prioritizing convenience, consistency and connection throughout the shopper journey should be the guiding principle of every retailer’s marketing strategy. But given resource limitations, you may feel overwhelmed by this mandate. The solution? Start by connecting with your ideal customers. In this fireside chat-style session, we’ll break down the elements of the customer journey, and highlight […]
Bring Holiday Magic to Life with AI-Powered Images and Videos
As the holiday season approaches, the challenge of standing out intensifies. Incorporating seasonal themes and updating images and videos might have once been extra work, but with AI-powered solutions, you can simplify your prep work and eliminate the usual hassle. Learn how, with automation and generative AI, you can accelerate the creation and optimization of […]
Don’t Settle for Awareness: How Retail Brands Can Drive Performance with Connected TV
Retail marketers don’t need help raising awareness on TV — it’s just what comes naturally. To put it in Texas Hold ’Em terms, awareness is table stakes, but modern TV advertising has an ace up its sleeve — connected TV. CTV makes driving performance possible on the biggest screens your audiences watch. This session will […]