Exploring Omnichannel Retail Maturity

Omnichannel retail started with the primary goal to deliver the product to the consumer in any way possible, no matter the cost. Retailers must provide increasingly seamless experiences in a way that significantly drives profitability across channels. To keep up with the changing market, retailers used duct tape or acquired bolt-on solutions atop legacy systems […]

Connecting to Your Ideal Customer: Laser-Focus on Convenience

Connected Consumer Series April 5-9, 2021

Prioritizing convenience, consistency and connection throughout the shopper journey should be the guiding principle of every retailer’s marketing strategy. But given resource limitations, you may feel overwhelmed by this mandate. The solution? Start by connecting with your ideal customers. In this fireside chat-style session, we’ll break down the elements of the customer journey, and highlight […]

Is Your Post-Purchase Process Enough in 2022?

The most emotional part of the customer journey – the one after you click “buy,” offers vital opportunities for enhancing customer loyalty, paving the way for those all-important repeat purchases. This session will inspire you to challenge standard post-purchase approaches with trends, insights and opportunities from hot-off-the-press research featuring 200 top retailers. Key takeaways will […]

From Cash to Contactless: Delivering a Connected Retail Experience

Retail Strategy & Planning Series 2021 September 13- 17

With up to 96% of consumers saying they intend to continue using contactless payments post-pandemic, retailers need to be ready to support the shift to mobile and contactless payment in-store and instant one-click checkout online. Retailers’ ultimate goal will be to balance the experience customers expect while providing the convenience and innovation they need. During […]

Harnessing In-Store Shopper Data to Improve Experience and Engagement

Connected Consumer Series April 5-9, 2021

As the world emerges from the pandemic and stores continue to reopen, you are tasked with reconfiguring the in-store experience to meet changing consumer needs and behaviors. During this session, we’ll focus on five key customer experience challenges that can be optimized with more precise data analytics. You’ll learn how anonymous shopper analytics can help […]

Key Trends Defining the State and Future of Local Retail

Despite a labor shortage, unprecedented demand, and supply chain issues, the future is bright for brick and mortar retailers willing to invest in customer experience. In fact, according to Podium’s State of Local Business report, 60% of consumers cite “ease of doing business” as a top reason to return to stores. Join us as retail […]

Agile CRM: How to Adapt to Changing Consumer Preferences and Win Customer Loyalty

Retail Strategy & Planning Series 2021 September 13- 17

It’s common retail wisdom that acquiring new customers costs exponentially more than keeping the ones you have. Now more than ever, your current customers are your most valuable asset, and they shouldn’t be an afterthought. Nurturing established relationships is critical, especially as vocal consumers increasingly turn to social media to share their experiences (both good […]

Retailers, Are You (Socially) Listening? Your Customers Are Speaking

Connected Consumer Series April 5-9, 2021

Multi-location retailers are always seeking the perfect balance between centralized messaging control and localized, highly targeted content for each store or region. When communications are too tightly controlled, time-to-market is slow, and the messages themselves can get lost in a sea of sameness. When it’s too loose, consumers can get confused and the overall brand […]

Unlock the Non-Purchaser to Achieve Brand Growth

Traditional customer loyalty is dead. As customers engage with new brands at a rapid pace, data has become the new strategy to answer the question: Who are these news brand engagers? One blind spot in the data is non-purchaser feedback. Why are customers engaging with our brand and shopping in-store but not making a purchase? […]