Automation & Generative AI: Has Delivering The Optimal Retail Experience Gotten Easier?
There’s no real mystery about what consumers want when they visit an online retailer’s site. They want easy, engaging, informative experiences when they’re making buying decisions. The issue is, how do retailers deliver what their customers want quickly and efficiently? The meteoric rise of Gen AI is proving to be a powerful tool in helping […]
River Island’s Approach to CX: Leveraging Omnichannel Agility to Build Customer Engagement
In these times of uncertainty, with budgets shrinking and spending stifled, retailers are turning an eagle eye to customer retention. At the same time though, brand loyalty among consumers is at all-time lows. The key to keeping customers coming back and boosting engagement in this environment lies not only in individual products or promotions but […]
3 Ways Retailers are Getting Ahead with Headless Commerce
Consumer behaviors are changing rapidly, so to remain competitive, retailers need to be equipped to act quickly. Headless commerce powers this speed and agility, so retailers can quickly implement and optimize customer experiences. But like many industry buzz terms, headless commerce is sometimes improperly defined or insufficiently explained, preventing retail practitioners from truly understanding its […]
Unlock the Non-Purchaser to Achieve Brand Growth
Traditional customer loyalty is dead. As customers engage with new brands at a rapid pace, data has become the new strategy to answer the question: Who are these news brand engagers? One blind spot in the data is non-purchaser feedback. Why are customers engaging with our brand and shopping in-store but not making a purchase? […]
Finding Needles in a Haystack: 5 Ways to Focus and Align on Optimizing Digital Experiences
The last year has brought a whole new meaning to the idea of digital-first retail — and consumers have lofty expectations to match. This season more than ever, convenience, ease and personalization are driving shopping behaviors. Failing to optimize your website or mobile app can have serious consequences for your brand — and your bottom […]
How 1-800-Flowers Boosts Shopper Loyalty with Data & Analytics
COVID-19 changed brand loyalty as we knew it. Disruptions to supply chains and household income drove shoppers to try new brands. According to McKinsey, three out of four American consumers have tried a new shopping behavior, and most intend to continue the new shopping behavior even after COVID-19 subsides. In today’s hyper-competitive and saturated market, […]
Personalization in Retail: Creating Content-Driven Customer Experiences That Convert
In today’s competitive retail landscape, personalization isn’t just a nice-to-have — it’s the key to creating exceptional customer experiences and driving conversions. In this fireside chat, executives from Contentful will join Retail TouchPoints for a deep-dive conversation about how personalization can help you elevate and differentiate your digital content. Retail marketers will get actionable tips […]
Returnuary: The New Make-or-Break for Holiday Success?
You’ve likely made your holiday to-do list (and checked it twice) by now. Marketing strategy? Check. Ecommerce experience audit? Check. Promotional plans? Check. But if post-purchase and returns aren’t on that list, then you’re missing out on big opportunities — and even opening your brand up to possible risks. After all, 2023 holiday sales reached […]
How Kendra Scott Delivers Online Experiences as Thoughtfully Crafted as Its Products
Delivering a beautiful online experience is critical to Kendra Scott, a jewelry brand committed to designing thoughtfully crafted products, authentically engaging with its loyal customers, and giving back to local communities. After all, today’s shopper expects fast, flawless and visually rich online experiences— and meeting these demands is no longer negotiable for brands. According to […]
The Future of Discovery: SEO, PPC and Social Search
Thanks to the powers of digital, we are surrounded by commerce. Consumers are now turning to social media plus retailers and marketplaces across the commerce ecosystem to discover new brands and products, but the question is: have you evolved your strategies to get found? During this engaging panel session, moderated by our very own Nicole […]