How to Get the Most Value from Your Loyalty Program This Holiday Season
Over half of consumers will prioritize shopping with brands that they have rewards with this holiday season. However, with many retailers offering their best deals of the year, how do you stand out from the crowd? This is going to require thinking beyond your discount strategy and providing more personalized and convenient benefits to your […]
Accelerated Ecommerce: 21+ Trends and Transitions That Will Shape the Industry in 2021
Around the world, online sales have blown past previous forecasts as consumers move toward online shopping in record numbers — an overarching trend that will continue through 2021 and beyond. Now more than ever, it’s imperative to stay ahead of the latest changes. During this session, we’ll reveal how you can survive and thrive in […]
Next Gen Connections – Onboarding Brands into Web3
The Next Gen DTC (Direct-to-Consumer) team is an influential force within PepsiCo’s Strategy & Transformation Center. Their primary objective is to establish direct connections with consumers, fostering exceptional experiences with PepsiCo brands through groundbreaking ideas, cutting-edge technology, and strategic partnerships. In this engaging presentation from the 2023 Retail Innovation Conference & Expo, PepsiCo showcased its […]
Resiliency Through CTV: Why The Retail Revolution Will Be Televised
If you’re reading this, congrats: you made it to 2023. That’s no small feat for retail brands in an uncertain economic climate. But while that’s something to celebrate, more challenges are on the horizon. Ripple effects from the supply-chain crises, fickle consumer sentiment, and—oh yeah—consumption behavior that continues to evolve after being rocked by a […]
Online Growth Strategies for 2023: Choosing the Right Path to Commerce Expansion
As digital channels play a more influential role in consumer behaviors, brands need to determine which channels they’ll invest in to maximize growth potential. One question that rises to the top for many companies is: “Should I invest in marketplaces or a branded Ecommerce experience?” During this webinar, retail experts will attempt to dissect this […]
The Future of CX: How to Create Frictionless Self-Service Experiences
The acceleration of ecommerce we’ve witnessed over the past two years has also accelerated the adoption of digital self-service — and it’s driving a CX revolution. Retailers now must adapt to a near future when digital self-service becomes the default choice for a growing number of shoppers. The question is: are you empowering them with […]
The New Rules of Loyalty Planning: What’s Changed, What Do Consumers Expect, and What Should You Do?
Customer loyalty has always been fragile in the retail world, but the pandemic made keeping customer affection even more challenging. As the world begins to stabilize, consumers are returning to the brands and retailers they strayed from due to price, inventory availability and other issues. But what are the new keys to winning back their […]
Augmented Reality: Like Real Reality, but Better (for Retailers)
Ecommerce took a giant leap forward in 2020, and there is no going back. As retailers seek new ways to engage shoppers outside the confines of the physical store, augmented reality (AR) has quickly risen to the forefront. Effective use of AR can help shoppers get a look “under the hood” of items they’re interested […]
Connected Shoppers and the Retail Experience: Insights and Takeaways for 2024
For the fifth year, Salesforce surveyed shoppers and retailers to understand how technology is changing the way we browse, buy and participate in commerce. The end product is a robust report that offers brands and retailers a guidepost for adapting their 2024 strategies to new consumer needs, behaviors and expectations and to keep pace with […]
Finding Retail Success in 2023: Five Winning Strategies to Balance Brand Loyalty and Operational Efficiency
Retailers are looking for new ways to grow while remaining profitable in an economy full of headwinds. What does retail success look like in 2023? Retailers must remove friction to balance brand loyalty and operational efficiency. In this webinar we will discuss five key areas to ease margins while keeping up with quickly changing consumer […]