Exploring Omnichannel Retail Maturity
Omnichannel retail started with the primary goal to deliver the product to the consumer in any way possible, no matter the cost. Retailers must provide increasingly seamless experiences in a way that significantly drives profitability across channels. To keep up with the changing market, retailers used duct tape or acquired bolt-on solutions atop legacy systems […]
Connecting to Your Ideal Customer: Laser-Focus on Convenience
Prioritizing convenience, consistency and connection throughout the shopper journey should be the guiding principle of every retailer’s marketing strategy. But given resource limitations, you may feel overwhelmed by this mandate. The solution? Start by connecting with your ideal customers. In this fireside chat-style session, we’ll break down the elements of the customer journey, and highlight […]
Harnessing In-Store Shopper Data to Improve Experience and Engagement
As the world emerges from the pandemic and stores continue to reopen, you are tasked with reconfiguring the in-store experience to meet changing consumer needs and behaviors. During this session, we’ll focus on five key customer experience challenges that can be optimized with more precise data analytics. You’ll learn how anonymous shopper analytics can help […]
Turning Conversations into Conversions: Drive More Revenue and Boost Efficiency with AI-Powered Chatbots
Now that ChatGPT has entered the conversation, retailers are thinking about how AI-powered technology can support their own operations to boost efficiency and provide better customer experiences. AI gives businesses deeper insights on their customers, which supports more personalized conversations and ultimately drives revenue and brand loyalty. Join this webinar to learn how AI-powered chatbots […]
Key Trends Defining the State and Future of Local Retail
Despite a labor shortage, unprecedented demand, and supply chain issues, the future is bright for brick and mortar retailers willing to invest in customer experience. In fact, according to Podium’s State of Local Business report, 60% of consumers cite “ease of doing business” as a top reason to return to stores. Join us as retail […]
Automation & Generative AI: Has Delivering The Optimal Retail Experience Gotten Easier?
There’s no real mystery about what consumers want when they visit an online retailer’s site. They want easy, engaging, informative experiences when they’re making buying decisions. The issue is, how do retailers deliver what their customers want quickly and efficiently? The meteoric rise of Gen AI is proving to be a powerful tool in helping […]
How 1-800-Flowers Boosts Shopper Loyalty with Data & Analytics
COVID-19 changed brand loyalty as we knew it. Disruptions to supply chains and household income drove shoppers to try new brands. According to McKinsey, three out of four American consumers have tried a new shopping behavior, and most intend to continue the new shopping behavior even after COVID-19 subsides. In today’s hyper-competitive and saturated market, […]
Omnichannel Strategies for the New Normal: Scaling Up to Exceed Customer Demands
The retail industry is constantly changing, and COVID-19 has made an omnichannel strategy table stakes for nearly all businesses. Going forward, you will need to scale up services you introduced “on the fly” during the pandemic, making them efficient, profitable parts of the customer experience. During this session, we’ll explain how a great omnichannel strategy […]
Next Gen Connections – Onboarding Brands into Web3
The Next Gen DTC (Direct-to-Consumer) team is an influential force within PepsiCo’s Strategy & Transformation Center. Their primary objective is to establish direct connections with consumers, fostering exceptional experiences with PepsiCo brands through groundbreaking ideas, cutting-edge technology, and strategic partnerships. In this engaging presentation from the 2023 Retail Innovation Conference & Expo, PepsiCo showcased its […]
The Future of CX: How to Create Frictionless Self-Service Experiences
The acceleration of ecommerce we’ve witnessed over the past two years has also accelerated the adoption of digital self-service — and it’s driving a CX revolution. Retailers now must adapt to a near future when digital self-service becomes the default choice for a growing number of shoppers. The question is: are you empowering them with […]