How Kendra Scott Delivers Online Experiences as Thoughtfully Crafted as Its Products
Delivering a beautiful online experience is critical to Kendra Scott, a jewelry brand committed to designing thoughtfully crafted products, authentically engaging with its loyal customers, and giving back to local communities. After all, today’s shopper expects fast, flawless and visually rich online experiences— and meeting these demands is no longer negotiable for brands. According to […]
Omnichannel Strategies for the New Normal: Scaling Up to Exceed Customer Demands
The retail industry is constantly changing, and COVID-19 has made an omnichannel strategy table stakes for nearly all businesses. Going forward, you will need to scale up services you introduced “on the fly” during the pandemic, making them efficient, profitable parts of the customer experience. During this session, we’ll explain how a great omnichannel strategy […]
Next Gen Connections – Onboarding Brands into Web3
The Next Gen DTC (Direct-to-Consumer) team is an influential force within PepsiCo’s Strategy & Transformation Center. Their primary objective is to establish direct connections with consumers, fostering exceptional experiences with PepsiCo brands through groundbreaking ideas, cutting-edge technology, and strategic partnerships. In this engaging presentation from the 2023 Retail Innovation Conference & Expo, PepsiCo showcased its […]
The Future of CX: How to Create Frictionless Self-Service Experiences
The acceleration of ecommerce we’ve witnessed over the past two years has also accelerated the adoption of digital self-service — and it’s driving a CX revolution. Retailers now must adapt to a near future when digital self-service becomes the default choice for a growing number of shoppers. The question is: are you empowering them with […]
Augmented Reality: Like Real Reality, but Better (for Retailers)
Ecommerce took a giant leap forward in 2020, and there is no going back. As retailers seek new ways to engage shoppers outside the confines of the physical store, augmented reality (AR) has quickly risen to the forefront. Effective use of AR can help shoppers get a look “under the hood” of items they’re interested […]
Getting Ahead of Unpredictable Change: A New Framework for Product and Experience Innovation
Retailers got an instant education in the importance of innovation in 2020, as the industry’s already rapid pace of change accelerated even further in response to COVID-19. Now, as retail moves to its new normal , retailers need to ensure they have systems in place to quickly respond to new trends and opportunities. One key […]
Closing the ‘Phygital’ Service Gap: How to Create Connected Customer Experiences
With online shopping at all-time highs, customer service teams are stretched thin and it’s impacting shoppers and employees alike. To relieve some of the pressure on digital teams, executives must determine how to refine their service strategies to create an integrated “phygital experience” that bridges the gap between physical and digital shopping. As consumer behaviors […]
Turn Every Customer Interaction into a Sales Opportunity
The lines between sales, marketing and support are blurring. Now, you have the power to turn every customer interaction into a sales opportunity. With the holiday shopping season fast approaching, it’s crucial to have the right technology to deliver experiences at scale, grow sales, and ensure customer satisfaction. This webinar will discuss how: Companies can […]
What’s the Point of Loyalty? How to Take Consumer Engagement and LTV to New Levels
Loyalty is back! Rising ad costs and new tracking restrictions from Apple and Google are driving a big “re-think” about LTV and loyalty. But classic loyalty programs may be more nostalgic than effective — attracting value buyers and underperforming. During this session, Matt Roche, CEO of Extole, will share tactics that work and real examples […]
Why Effective Management of Visual Media is a Must for ECommerce
Visual media has long been an important component in compelling ecommerce experiences, and its importance has only increased since the COVID-19 pandemic. Research has shown nearly 75% of mobile users would abandon a site after waiting just five seconds for it to load (SOASTA). “Heavy” photos and videos can drag down web performance resulting in […]