Social and economic forces like wavering confidence in the economy and a volatile job market are changing the way consumers browse and buy as they seek value while watching their budgets. At the same time, consumers are choosing brands that reflect their personal values — and all these trends persist and even intensify during the often make-or-break holiday season.
#RSP23 showcased how you can blend art, science and technology to craft compelling multi-channel experiences that drive long-term loyalty. The Retail TouchPoints team uncovered fresh approaches to cost-effective customer acquisition, boosted basket sizes, delighted consumers and amplified engagement in Q4 and beyond.
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